Small businesses in Vietnam are quickly moving towards international markets, showing remarkable growth and optimism for the future. With advancements in technology and better access to funding, these businesses are more equipped than ever to thrive globally. However, while they embrace new opportunities, they must also address the growing concern of cybersecurity to sustain long-term success.
Growth and optimism for the future
Vietnam’s small businesses sector has been experiencing significant growth, with an impressive 82% of small businesses reporting increased revenue in 2024, marking the highest level since 2019. This optimism is not just a fleeting trend but a continuation of an ongoing upward trajectory. Projections for 2025 suggest that 92% of these businesses will see further expansion, solidifying Vietnam’s position as one of the fastest-growing markets for small businesses in the Asia-Pacific region.
The driving force behind this growth is the shift towards more globally-minded business strategies. Small businesses in Vietnam are increasingly looking beyond domestic borders and embracing international markets, which not only broadens their customer base but also enhances their resilience against local economic fluctuations. With an eye on both regional and global expansion, these businesses are positioning themselves for long-term success.
Embracing technology for success: The new competitive edge
At the core of Vietnam’s small business boom is the growing use of technology. Entrepreneurs in Vietnam are not just following trends, they’re actively using technology to improve how they do business. They’re using tools like e-commerce platforms, social media, digital payments, and IT consulting services to grow and stay competitive.
By adopting these technologies, businesses in Vietnam are able to work more efficiently, reach more customers, and improve how they interact with their audience. Even businesses that once struggled with limited resources can now easily reach global markets thanks to online platforms. This means they can compete with larger companies and scale up quickly, responding to market changes faster.
Technology is also making customer experiences better. E-commerce stores can personalize the shopping experience for each customer, social media helps businesses connect with people directly, and digital payment systems make transactions easier and safer, whether locally or internationally.
Getting the funds they need: Fueling growth
Another reason small businesses in Vietnam are growing is that it’s no easier for them to get funding. In 2024, 80% of small businesses looked for external funding, up from 73% in 2023. This shows that more entrepreneurs are looking for investment to help them grow, whether it’s for improving technology, developing products, or expanding into new markets.
Getting money from loans, grants, or investors is helping these businesses take smart risks and try new things. With extra capital, they can speed up their growth, especially in areas like technology, marketing, and hiring the right people.
The results speak for themselves: 88% of businesses that spend money on new technology saw higher profits. It’s not just about getting new tools, it’s about using them wisely to improve how the business works, boost productivity, and make more money. For small businesses, using capital smartly is crucial to staying competitive and growing.
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Rising investment in AI
Artificial Intelligence (AI) is rapidly becoming one of the most transformative forces in the business world, and Vietnam is no exception. In 2024, 44% of small businesses in Vietnam are investing in AI, a big jump from just 22% the year before. This shows that more businesses are realizing how AI can help them become more efficient, creative, and grow faster.
Many businesses are using AI for advice on how to run their operations better, make smart decisions based on data, and predict what will happen in the market. AI can also take care of repetitive tasks, letting businesses focus on more important things while saving money. In industries like retail, AI chatbots and customer service tools are making it easier for businesses to help their customers quickly and personally.
AI is helping them stay ahead in the global market. Companies using AI are able to improve processes, offer better service to customers, and achieve better results. As AI becomes easier to use, more businesses are expected to adopt it in the future.
Cybersecurity: A growing concern for small businesses
Even with all the growth, small businesses in Vietnam face big challenges, especially with cybersecurity. In 2024, 60% of small businesses reported losing time or money because of cyberattacks, which is much higher than the global average of 40%. This shows that as businesses use more technology, they’re also more exposed to risks.
Cyberattacks don’t just cost money—they can also damage the reputation and trust that businesses have built with their customers. As businesses expand globally, the risk of cyberattacks only increases, making it important to focus on keeping data safe.
Looking ahead, 68% of small businesses are worried about cyberattacks in 2025. This shows that cybersecurity will continue to be a top priority. To protect themselves, businesses need to invest in strong security systems, regularly check for risks, and train employees to follow good security practices.
Moving forward: A balanced approach to growth and security
The future is looking good for small businesses in Vietnam. With the right combination of technology, funding, and smart planning, these businesses can grow both locally and globally. But as they expand, they need to make sure they also have strong security to protect themselves from cyberattacks.
By focusing on innovation, smart business strategies, and investing in security, these businesses can grow in a safe and sustainable way. With a strong entrepreneurial spirit and the right tools, small businesses in Vietnam are ready to succeed in the future.
Conclusion
Small businesses in Vietnam are growing fast and looking beyond local markets. With better access to technology and funding, they are more ready than ever to compete on a global scale. Many are using digital tools, AI, and smart business strategies to improve how they work and reach more customers. This shows a strong spirit of innovation and ambition.
But with growth comes risk, especially in cybersecurity. As more businesses go online, protecting their data and customer trust becomes even more important. To succeed in the long-term, small businesses need to balance growth with safety.
The future looks bright. And for businesses that want to expand globally with confidence, SourceVietnam.com is here to help. It connects Vietnamese businesses with trusted global partners and opportunities, making it easier to grow safely and sustainably. Now is the perfect time to take your business to the next level, with the right tools, the right mindset and tight support.
