Insight:
- Packaging printing is one of the most important fields in business and builds brand awareness.
- Nowadays, many modern technologies in packaging printing production are contributing to shaping the market.
According to the report of Markets and Markets, the global packaging printing market will get $352.1 billion in 2021. This market is forecast to reach $433.4 billion by 2026 and has a CAGR of 4.2% in 2021-2026. The growth in the packaging industry, the demand for products with an aesthetic appeal, product differentiation, and technological advancements led to the increase of this market.
Demand for digital printing is increasing, and this is an opportunity for packaging printing. And the market for digital printing is growing at a high rate. The food- beverage, personal care, and cosmetics industries increase is also expected to lead to a rise in packaging printing in the future.
The packaging printing market trends
Today, consumers are attracted by creative and beautiful packaging. More businesses are paying attention to packaging; they invest the costs to design and make more packaging. To update this demand, many printing technologies appear that cater to businesses to update their packaging.
One of the key printing methods is the three-dimensional printing. This printing type helps to achieve consistent printing, reduce wastage, shorten turnaround, and make printing cheaper for lower volumes.
The image quality printed by three-dimensional printing processes is better than the traditional. Compared to conventional printing, this method reduces waste by utilizing most of the materials and helps to attain sustainability in printing processes because sustainability is one of the important trends that all businesses need to pay attention to.
With the growth of eCommerce, packaging features not only protect the products but also present them attractively. When online shopping becomes more popular, businesses focus on a positive “unboxing” experience cause it will make them happier when buying products. It contributes to the rise of personalized packaging with various new images, messages, and designs. With this refinement, many brands can increase customer affection and connect with them more deeply.
The next generation of packaging – smart packaging with QR codes, NFC tags, and augmented- provides consumers with more interactive experiences and access to detailed product information. This increases engagement and helps brands share their information about sourcing, product information, and anti-counterfeiting. Packaging is also considered one method that allows consumers and brands to avoid the threat of counterfeit products.
These market trends are shaping the packaging printing market. Businesses should invest in technologies and sustainable practices to meet evolving consumer demands and stay competitive.
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Some packaging printing market opportunities
Sustainability is one of the most important factors driving packaging innovation, with a growing emphasis on eco-friendly materials and efficient processes. Demand for packaging can be recycled and renewable materials, including biodegradable films and plant-based inks, to minimize environmental impact.
More manufacturers using new technologies for their products, like digital printing and water-based inks, can reduce waste and pollution. Other printing methods like process-free plates, such as cold press plates also gaining traction as they eliminate the need for harmful volatile compounds during production.
Digital printing has changed the field by enabling greater personalization, efficiency, and speed. This new technology allows customized packaging with various data, catering to the growing demand for personalized consumer experiences. It’s also highly cost-effective for smaller print runs. This will be ideal for limited editions, targeted campaigns, and emerging brands. This printing type also offers significantly quicker turnaround times than traditional methods, providing the agility to meet rapidly changing market demands and trends.
Challenges that the printing packaging market faces with
The first factor that most businesses should pay attention to is sustainability demands. Consumers and regulators increase demand for eco-friendly packaging solutions. They recommend pushing the industry to adopt sustainable materials and processes. This includes reducing waste, recycled and renewable materials, and minimizing carbon footprint.
Beyond it, more countries applying environmental regulations regarding emissions, waste disposal, and material sourcing can increase operational costs and require significant adjustments to existing pracices.
The next is about keeping pace with rapid technological advancements. This requires more investment in new equipment and employee training to remain competitive. It will be a financial burden, especially for small businesses.
The growth of digital printing is disrupting traditional methods, forcing businesses to adapt and integrate new technologies into their workflow to stay relevant. Businesses which is staying ahead of the curve for success in this dynamic context.
Conclusion
The packaging printing market is transformation and leading by evolving consumer demands, technological advancements, and a growing focus on sustainability. They also face many challenges, such as keeping pace with innovation and navigating stricter environmental regulations. Beyond that, this industry also has many opportunities to increase and expand in the future. Follow SourceVietnam.com’s blog for more market information!
